Express international shipping for all orders and free returns

Default welcome msg!

I would like a delivery in
Please note that your basket will be lost if you change delivery area during the processing of your order

Recently added item(s) ×

You have no items in your shopping cart.

Emilio Pucci


This Fall-Winter 2017 inaugurates the first season of Massimo Giorgetti for Emilio Pucci. Named "Pucci Episode One" the collection makes one travel. The Italian designer brings a tropical touch to the iconic prints of the brand and transports us to the marine world. The pieces emerge in fresh prints and slightly tangy colors. Ocean blue, turquoise, green and pale pink dress urban sirens in fluids and slightly glittery materials. Massimo Giorgetti also plays with cords in the creation of accessories and highlighting handbags in black and white braiding inspired by sailors knots.


After his studies in accounting, Massimo Giorgetti began his career as a salesman in a Rimini store and then in the showrooms, distributing the best brands. His career was built from a more commercial side, but passionate about fashion from an early age, he eventually switched to pursue his creative side. His experience allows him to draw his vision of fashion from a creative and business perspective. After these experiences, he created his own brand in 2004. In 2009, he joined the Paoloni group to create MSGM which became a runaway success. The collections are irreverent, urban and at accessible prices and know how to charm a young target audience. Massimo creates models in bold colors and prints. A style that is reminiscent of Pucci, who asked him to join the Fashion House in 2015 as creative director.


The Emilio Pucci brand was created in 1951. For a decade, Emilio Pucci developed his signature prints and became a runaway success with the jet set and fashion industry. The Pucci style is characterized by psychedelic prints and tangy tones associated with a stretch fabric, made for a decidedly glamorous look. Emilio Pucci became the iconic designer from 1960-1970. However, the brand slowly fell into obsolescence. In the 80s, his daughter, Laudomia Pucci, became more involved in the company before taking the reins after her father's death in 1992. The house was yet to find the success of the past. In the early 2000s, Laudomia Pucci decided to go out of business and sell the majority of her shares to LVMH. In 2003, the French designer Christian Lacroix arrived as the head of the artistic direction of the brand. He took on the basic style of Pucci and revamped the brand. The collections are once again the topic of conversations. In March 2015, the Italian designer, Massimo Giorgetti, joined Pucci as the creative director. He continues the visionary work of its creator and infuses the Pucci spirit in his collections of ready-to-wear and accessories, as well as his exclusive silk designs.

Emilio Pucci Emilio Pucci

21 Emilio Pucci

21 Emilio Pucci

Subscribe to our newsletter for a chance
to win and be the first to receive our offers!

Please wait...

The requested quantity is not available